01 Jun Why is it better to outsource content creation to a content marketing expert?
Is it better to entrust the creation of content to an expert or do it yourself? This is the question that many companies and professionals ask themselves when they realize that content marketing must become part of their communication strategies.
This question does not have an unequivocal answer as it depends on the budget that the company has available and on the human resources on which it can count. Content writing is one of those operations that is often taken lightly because you rarely have clear ideas about what skills are needed to do content marketing successfully.
Many communication and marketing managers working in companies have the perception (and in some cases the presumption) of being able to write well and find it unnecessary and pleonastic to outsource the service. The problem is that writing for the web is not like writing for the printed paper or writing an essay or a novel and for this, if you want to get results and put in place an effective strategy, the right choice is to make use of the help from agencies or experts.
Let’s try to investigate the 3 main reasons why a company does better to entrust the creation of content to a professional content marketing expert …
1. Save time and money
The creation of content can be a grueling task: it is necessary to be able to predict what the needs and real problems of the end user are and to be able to transform the detected needs into a text, an image or an article that is worth reading or on which it is worth dwelling. To do all this takes a long time and it is not always useful to divert the marketing manager or any other employee from ordinary work.
For this reason, many prefer to hire an internal resource that deals only with the production of content, without thinking that another valid alternative may be to consult a specialized agency. Why in fact be content with just creating content?
In general, an agency will not only deal with the production of content optimized for the purposes of corporate communication objectives, but will also implement the most effective actions to give maximum prominence and dissemination to the published content , so as to quickly reach the largest number of current and potential customers.
2. The results can only be better
No matter how long you have spent trying to learn creative and writing techniques, you will hardly be able to reach the level of a professional content creator. It is a job for which you need to be brought and that requires continuous exercise.
Furthermore, in order for the production of content to bear fruit, it is necessary to publish with a certain frequency and hardly anyone in a company that deals with anything else can find the time to also write and regularly publish articles and posts of a certain consistency.
Vice versa, entrusting this work to an expert means having guaranteed a regular production of high quality contents that will more easily bring results. Keep reading Facebook marketing goals for small and medium businesses
3. More time to devote to important actions for the growth of the company
The biggest advantage that companies can have from entrusting the production of content to an agency of experts is to have more time available for that series of actions that are necessary for a company’s business to remain satisfactory or better. Rather than spending your time learning how to produce content, it will be possible to investigate new markets or change the offer to the end customer, more useful and in the end more profitable actions.
In reality, delegating content production to an agency does not mean having nothing to do with this area of activity. In fact, only company managers are thoroughly familiar with the company’s market, as well as the characteristics of the products marketed and the production method. Only a high profile company manager has the corporate culture, which will then have to be poured into the content.
Therefore, to ensure that the relationship with the agency works perfectly, the company will have to designate an internal person – usually the professional figure who deals with marketing – to provide the agency with those indications useful for creating valuable content. The agency’s task will be to direct the company manager to pass the most significant information and to process it in order to be effective at the highest level in online communication.