Technology: the new beauty industry?


Technology: the new beauty industry?

It’s always a race to the finish line when it comes to technology. Who has the best device, on the fastest network, with the coolest bells and whistles wins. It seems that at least once a month we are having to upgrade or we are outdated. We have all seen those commercials, right? The one where you purchase a new TV or phone and by the time you reach the parking lot, they have a new version already out.

It’s exhausting.

Sometimes, these changes or “updates” as they like to call them, aren’t really even making a difference on the product itself. Many times it’s just a veneer of the outer shell, trying to make itself look nicer, when it still acts the same way. Is technology the new beauty industry?

We all worry about our appearance and maybe some of us worry a bit too much. The beauty industry is a billion dollar a year industry, filled with promises of making us look 5, 10, even 20 years younger than our current age. We believe the advertisements filled with beautiful models who remind us that, “Just by using this cream, we can remove the appearance of fine lines and wrinkles.” Once again, we believe it. Doesn’t this sound like something you could hear on a commercial for the latest smart phone?

Need another example? Imagine you are in Denver and you have a job interview coming up. Maybe you are a young millennial who needs to land this dream job, so you need to come up with a fresh idea. You go and buy an expensive interview outfit, get your hair done, maybe even splurge and get come eyelash extensions (because secretly, you have always wanted them anyways) and you go into your job interview. Does any of these out additions to your physical appearance make any difference to how hard you work or how smart you are? No, and the same goes with technology.

Why are we forced to upgrade when we can barely work the current device we have? Why do we need to have this or need to have that, when we lasted for so long without it? Is technology is the new beauty industry: a billion-dollar industry promising to make our lives better, without really changing a thing? Some would argue, Yes.

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