Digital Marketing

The implementation of an online marketing strategy consists of a series of actions and operating lines that must be continuously up to date. The tools, platforms, functionalities available on the internet and on the web continually take new forms and create new opportunities, therefore communication and marketing tactics and operations must be modified accordingly to remain effective to the maximum degree.

Facebook Ads or Google Ads? What is the best platform for online advertising? This is somewhat the question of the moment in the field of digital marketing. And in fact, when you intend to allocate a share of the budget to sponsorship, choosing the right platform is crucial for the success of advertising. In fact, Facebook Ads and Google Ads are the most important online advertising channels. However, these have different characteristics, and they allow reaching different audiences and different objectives.

The truth is that SEO is not as simple as many think. There is so much that needs to be known and so many tasks that have to be done on a constant basis. It is very important to build a strategy that is as effective as possible and doing this in-house is much more difficult than what you may think. Outsourcing to a competent SEO agency offers numerous advantages, with the following being those that are of the highest importance for most businesses.

Because of Google’s frequent updates, it has become almost impossible to distinguish between the various facets of digital marketing: SEO relies on social media and vice versa, paid search relies on similar factors as SEO. This means that companies today require not only an SEO expert in their employ, but also a person who understands how all digital marketing fields flow into each other. The following are the most important qualities to look for: